Mmgt 3108 - Retail Management(2+1)
Semester 5
Introduction to Retail Management
This course "Retail Management" is a 2+1 Credit Course.
This course will introduce the basic concepts of retailing to the participants. The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.
What you'll learn
- An understanding of the retail business model for brick and mortar formats
- Understanding various constituents of retail strategy.
- A greater awareness of how to develop and sustain a competitive advantage in retail sector.
- Practical tools and techniques of retail strategy.
